I’m Will Julian-Vicary. I bring technical and AI solutions to marketing and communications problems.

I am husband to Jemma, a father to George and Ethan, and a technical leader at Clarity. My background is in technical marketing, software engineering, and digital strategy.

I co-founded 3WhiteHats in 2010, a bootstrapped digital marketing agency. I founded, led and scaled our organic, paid media and analytics offerings. 3WhiteHats was acquired by Clarity in May 2021.

Following the acquisition, I am now the Chief Technology Officer at Clarity. Leading our technology and AI strategy across the business, bringing technology and AI solutions to marketing and communications problems.

I've been a software engineer since 2003. I'd consider myself full stack - more comfortable on the backend but experienced on both the frontend and within devops/architecture too.

Since 2023 I've been laser focussed on bringing AI solutions to our team to enable them to elevate their work for our clients. I am a big believer in the power of AI to augment, not replace, human creativity and productivity.